members in medical-hospital plans in August 2026.
Source: ANS, released Oct 2026
Industry · Healthcare
Healthcare that grows with simple journeys and efficient operations.
Consulting for healthcare companies: we help health plan operators, healthtechs and wellness companies grow with strategy, digital sales channels and frictionless operations. From business thesis to a live e-commerce.
Updated on October 26, 2026
In short
Consulting for healthcare companies
In healthcare, Stage combines business strategy, customer experience and technology. We help structure new health plan operators and healthtechs (planning, governance, OKRs and business plan), sell better (health plan e-commerce, broker platform and performance marketing) and operate with less friction (enrollment systems, processes and data).
Our most complete case in the sector is Qsaúde: we worked from strategy to digital product, from planning to health plan e-commerce.
- Clients in the sector
- Qsaúde, CareUp and one of the largest drug manufacturers in the country
- Project types
- Strategic planning, health plan e-commerce, enrollment systems, brand and design system
- We also do
- Business plan, financial modeling and fundraising for healthtechs
Market context
Private healthcare in numbers
Recent public data that helps explain the pressures on the sector.
loss ratio of medical-hospital plans in 2025, the lowest since 2020. In the first half of 2026 it rose back to 81.9%.
Source: ANS, Mar 2026 and Sep 2026medical-hospital operators with members in December 2025.
Source: IESS, Special Analysis 115new lawsuits against health plans in the first half of 2026, more than against SUS.
Source: CNJ, via Futuro da SaúdeAbout 1 in 4 Brazilians has a medical-hospital plan: 24.8% of the population in June 2026 (IESS, NAB 120). IESS is funded by health plan operators. Public data accessed in October 2026.
Challenges we solve
Where Stage usually comes in.
Recurring problems in the sector and how we tackle each one, with strategy, experience, technology and data.
Selling health plans direct to consumers
A 100% digital purchase flow, with product rules and regulatory requirements applied at every step and integrated with the existing back-end.
E-commerce UX Front-end
Brokers without autonomy in sales
A platform for internal and external brokers to create proposals and track the status of each enrollment.
Platform Brokers Web
Slow, paperwork-heavy enrollment
An internal system that organizes documents, the medical interview and business rules end to end.
Internal systems Processes
Deciding without reliable data
Data structuring, KPI dictionary and dashboards to track growth, operations and results.
Data BI KPIs
A brand that does not keep up with the strategy
Rebranding with a complete brandbook, turned into a design system for all internal and external channels.
Branding Design system
Healthtech that needs to prove its thesis
Pitch deck, business plan and financial modeling for investment rounds, with NexStage Partners.
Business plan Fundraising
Stage cases
Cases in healthcare.
Real projects, with the numbers measured in each one.
All healthcare cases
From strategy to a health plan e-commerce
Strategic planning, mission and values, OKRs, governance and a business plan through 2032. In parallel, we designed and developed the health plan e-commerce, delivered on time and integrated with the back-end.
Proposal platform for brokers
Internal and external brokers create proposals and track each client's status through every stage of enrollment, with more autonomy in the sale.
Enrollment management software
System used by internal teams throughout enrollment: document tracking, medical interview and the business rules for each stage.
A Black Friday that more than tripled sales
For the aesthetic treatments beauty venture, we delivered rebranding, an integrated e-commerce, a management dashboard for the units and a three-phase Black Friday campaign.
From brandbook to design system
We integrated marketing and design with a complete brandbook and used the same rebranding to redesign internal and external channels.
Brand positioning for small pharmacies
For the generics division of one of the country's largest pharmaceutical manufacturers, we studied consumer attention at the point of sale (eye gazing) and proposed brand positionings.
Engaged and highly committed team. Structured and fully dedicated. Discipline, commitment, strategy.
How we can help
What we bring to healthcare.
Four practices that work together, from diagnostics to operation.
Strategy
- Strategic planning and OKRs
- Mission, vision and values
- Business plan and geographic expansion
- Fundraising and M&A
Experience
- Member journey
- Health plan e-commerce
- Broker portal
- Brand and design system
Technology
- Front-end integrated with the back-end
- Enrollment systems
- Integrations and Salesforce
- Support and improvements
Data and AI
- KPI dictionary
- Operations dashboards
- AI document reading
- Process automation
Healthcare
One in four Brazilians has a health plan
The market is mature: it grew 1.4% in the 12 months to June 2026 (IESS) and depends on formal employment. Growth requires simpler sales channels, well-equipped brokers and operations that do not stall enrollment.
How we work
A typical project, phase by phase.
The same method as our operating model projects, scaled to the size of the challenge.
- Phase 01
Immersion
4–5 weeksInterviews, shadowing, SIPOC and operational data to understand the current scenario and measure times and volumes.
- Phase 02
Concept and validation
6–7 weeksTarget operating model, value chain, org chart and to-be processes, validated with leadership.
- Phase 03
Gap analysis and roadmap
4–5 weeksGap between current and target state, right size calculator and a prioritized implementation roadmap.
- Phase 04
Implementation
6+ weeksWave follow-up, training, support materials and adjustments until the change sticks.
FAQ
Frequently asked questions about healthcare
Does Stage work with health plan operators?
Yes. We work with health plan operators and healthtechs on strategy, digital sales channels, enrollment systems and data. Our main case is Qsaúde, from strategic planning to health plan e-commerce.
Can health plans be sold 100% online?
Yes, in compliance with ANS and product rules. At Qsaúde, we built a digital purchase flow integrated with the existing back-end, with business rules and regulatory requirements applied at every step.
Do you develop systems for brokers?
Yes. We designed and developed the platform where internal and external brokers create proposals and track the status of each client through every phase of enrollment.
Do you work with wellness and aesthetics companies?
Yes. For CareUp, we did the rebranding, e-commerce, a management dashboard for its units and campaigns. We also ran the Black Friday campaign in three phases.
How does a healthcare project start?
With an immersion of a few weeks: interviews, operational data and a map of the member and broker journey. It produces a roadmap prioritized by impact and effort.
Other industries
See also.
Industry
Insurance
Operating model, issuance, capacity, portals and integrations for insurers and brokers.
See industry
Industry
Education
Student and teacher journeys, portals, ERP, training apps and AI-powered edtechs.
See industry
Industry
Financial services
New financial products, credit score, risk, processes and platforms for banks and fintechs.
See industry
Together, we build
Ready to design the next step for your healthcare operation?
Whether it is a new sales channel, an enrollment system or a fundraising strategy, you leave the first conversation with a path forward.
Talk to an expert