--- title: "Consulting for healthcare companies and healthtechs | Stage" description: "Consulting for healthcare companies: strategy, health plan e-commerce, systems and data for operators and healthtechs. Cases with Qsaúde and CareUp." url: "https://stage.consulting/en/industrias/saude" lang: en updated: 2026-10-26 publisher: Stage Consulting --- 1. [Home](https://stage.consulting/en) 2. [Industries](https://stage.consulting/en/industrias) 3. Healthcare Industry · Healthcare # Healthcare that grows with simple journeys and efficient operations. Consulting for healthcare companies: we help health plan operators, healthtechs and wellness companies grow with strategy, digital sales channels and frictionless operations. From business thesis to a live e-commerce. [Talk to an expert](https://stage.consulting/en/contato?setor=saude) [See cases](https://stage.consulting/en/industrias/saude#cases) Updated on October 26, 2026 In short ## Consulting for healthcare companies In healthcare, Stage combines business strategy, customer experience and technology. We help **structure new health plan operators and healthtechs** (planning, governance, OKRs and business plan), **sell better** (health plan e-commerce, broker platform and performance marketing) and **operate with less friction** (enrollment systems, processes and data). Our most complete case in the sector is Qsaúde: we worked from strategy to digital product, from planning to health plan e-commerce. Clients in the sector : Qsaúde, CareUp and one of the largest drug manufacturers in the country Project types : Strategic planning, health plan e-commerce, enrollment systems, brand and design system We also do : Business plan, financial modeling and fundraising for healthtechs Market context ## Private healthcare in numbers Recent public data that helps explain the pressures on the sector. **53.16 M** members in medical-hospital plans in August 2026. Source: [ANS, released Oct 2026](https://mercadoeconsumo.com.br/07/10/2026/servicos/numero-de-beneficiarios-de-planos-de-saude-sobe-002-em-agosto-para-53164-milhoes/) **81,7%** loss ratio of medical-hospital plans in 2025, the lowest since 2020. In the first half of 2026 it rose back to 81.9%. Source: [ANS, Mar 2026 and Sep 2026](https://legismap.com.br/conteudos/artigos-e-noticias/ans-divulga-dados-economico-financeiros-de-2025) **669** medical-hospital operators with members in December 2025. Source: [IESS, Special Analysis 115](https://www.iess.org.br/sites/default/files/2026-03/AE%20115.pdf) **181 thousand** new lawsuits against health plans in the first half of 2026, more than against SUS. Source: [CNJ, via Futuro da Saúde](https://futurodasaude.com.br/saude-suplementar-judicializacao-utrapassa-sus/) About 1 in 4 Brazilians has a medical-hospital plan: 24.8% of the population in June 2026 (IESS, NAB 120). IESS is funded by health plan operators. Public data accessed in October 2026. Challenges we solve ## Where Stage usually comes in. Recurring problems in the sector and how we tackle each one, with strategy, experience, technology and data. Challenge 01 ### Selling health plans direct to consumers A 100% digital purchase flow, with product rules and regulatory requirements applied at every step and integrated with the existing back-end. E-commerce UX Front-end Challenge 02 ### Brokers without autonomy in sales A platform for internal and external brokers to create proposals and track the status of each enrollment. Platform Brokers Web Challenge 03 ### Slow, paperwork-heavy enrollment An internal system that organizes documents, the medical interview and business rules end to end. Internal systems Processes Challenge 04 ### Deciding without reliable data Data structuring, KPI dictionary and dashboards to track growth, operations and results. Data BI KPIs Challenge 05 ### A brand that does not keep up with the strategy Rebranding with a complete brandbook, turned into a design system for all internal and external channels. Branding Design system Challenge 06 ### Healthtech that needs to prove its thesis Pitch deck, business plan and financial modeling for investment rounds, with NexStage Partners. Business plan Fundraising Stage cases ## Cases in healthcare. Real projects, with the numbers measured in each one. [All healthcare cases](https://stage.consulting/en/cases#saude) Qsaúde Healthcare Strategy Experience ### From strategy to a health plan e-commerce Strategic planning, mission and values, OKRs, governance and a business plan through 2032. In parallel, we designed and developed the health plan e-commerce, delivered on time and integrated with the back-end. Qsaúde Healthcare Experience Technology ### Proposal platform for brokers Internal and external brokers create proposals and track each client's status through every stage of enrollment, with more autonomy in the sale. Qsaúde Healthcare Experience Technology ### Enrollment management software System used by internal teams throughout enrollment: document tracking, medical interview and the business rules for each stage. CareUp Healthcare Marketing Experience ### A Black Friday that more than tripled sales For the aesthetic treatments beauty venture, we delivered rebranding, an integrated e-commerce, a management dashboard for the units and a three-phase Black Friday campaign. Qsaúde Healthcare Experience Marketing ### From brandbook to design system We integrated marketing and design with a complete brandbook and used the same rebranding to redesign internal and external channels. Pharmaceutical manufacturer Healthcare Strategy Marketing ### Brand positioning for small pharmacies For the generics division of one of the country's largest pharmaceutical manufacturers, we studied consumer attention at the point of sale (eye gazing) and proposed brand positionings. > Engaged and highly committed team. Structured and fully dedicated. Discipline, commitment, strategy. **Vanessa Gordilho** VP at Vibra, CEO of Qsaúde at the time of the project Project: Strategic planning, budget, MVV and OKRs, and technology projects How we can help ## What we bring to healthcare. Four practices that work together, from diagnostics to operation. 01 ### Strategy - Strategic planning and OKRs - Mission, vision and values - Business plan and geographic expansion - Fundraising and M&A [See Strategy](https://stage.consulting/en/estrategia) 02 ### Experience - Member journey - Health plan e-commerce - Broker portal - Brand and design system [See Experience](https://stage.consulting/en/experiencia) 03 ### Technology - Front-end integrated with the back-end - Enrollment systems - Integrations and Salesforce - Support and improvements [See Technology](https://stage.consulting/en/tecnologia) 04 ### Data and AI - KPI dictionary - Operations dashboards - AI document reading - Process automation [See Stage Solutions](https://stage.consulting/en/solucoes) Member journey Healthcare ## One in four Brazilians has a health plan The market is mature: it grew 1.4% in the 12 months to June 2026 (IESS) and depends on formal employment. Growth requires simpler sales channels, well-equipped brokers and operations that do not stall enrollment. [Talk to the team](https://stage.consulting/en/contato?setor=saude) How we work ## A typical project, phase by phase. The same method as our operating model projects, scaled to the size of the challenge. 1. Phase 01 ### Immersion 4–5 weeks Interviews, shadowing, SIPOC and operational data to understand the current scenario and measure times and volumes. 2. Phase 02 ### Concept and validation 6–7 weeks Target operating model, value chain, org chart and to-be processes, validated with leadership. 3. Phase 03 ### Gap analysis and roadmap 4–5 weeks Gap between current and target state, right size calculator and a prioritized implementation roadmap. 4. Phase 04 ### Implementation 6+ weeks Wave follow-up, training, support materials and adjustments until the change sticks. FAQ ## Frequently asked questions about healthcare ### Does Stage work with health plan operators? Yes. We work with health plan operators and healthtechs on strategy, digital sales channels, enrollment systems and data. Our main case is Qsaúde, from strategic planning to health plan e-commerce. ### Can health plans be sold 100% online? Yes, in compliance with ANS and product rules. At Qsaúde, we built a digital purchase flow integrated with the existing back-end, with business rules and regulatory requirements applied at every step. ### Do you develop systems for brokers? Yes. We designed and developed the platform where internal and external brokers create proposals and track the status of each client through every phase of enrollment. ### Do you work with wellness and aesthetics companies? Yes. For CareUp, we did the rebranding, e-commerce, a management dashboard for its units and campaigns. We also ran the Black Friday campaign in three phases. ### How does a healthcare project start? With an immersion of a few weeks: interviews, operational data and a map of the member and broker journey. It produces a roadmap prioritized by impact and effort. Other industries ## See also. [All industries](https://stage.consulting/en/industrias) [Industry ### Insurance Operating model, issuance, capacity, portals and integrations for insurers and brokers. See industry](https://stage.consulting/en/industrias/seguros)[Industry ### Education Student and teacher journeys, portals, ERP, training apps and AI-powered edtechs. See industry](https://stage.consulting/en/industrias/educacao)[Industry ### Financial services New financial products, credit score, risk, processes and platforms for banks and fintechs. See industry](https://stage.consulting/en/industrias/financeiro) Together, we build ## Ready to design the next step for your healthcare operation? Whether it is a new sales channel, an enrollment system or a fundraising strategy, you leave the first conversation with a path forward. [Talk to an expert](https://stage.consulting/en/contato?setor=saude)