--- title: "UX, customer experience and design consulting | Stage" description: "User research, journeys, UX/UI and front-end in one team, from discovery to published product. Cases with Qsaúde, Pearson and CareUp." url: "https://stage.consulting/en/experiencia" lang: en updated: 2026-10-26 publisher: Stage Consulting --- 1. [Home](https://stage.consulting/en) 2. Experience Experience & Design # Digital experiences people choose to use. Research, journeys, UX/UI and front-end in one team. From discovery with users to a product that is published and measured. [Talk to Stage](https://stage.consulting/en/contato?interesse=experiencia) [See cases](https://stage.consulting/en/cases#experiencia) In short ## Experience and design consulting: what Stage does We create complete digital experiences: **user research, journey maps, service blueprints, UX writing, interfaces, design system and front-end**. The same team takes the solution from discovery to the published product. We work on the experience of customers, brokers, students, teachers and employees, always tied to a business metric: conversion, sales, usage, efficiency or NPS. Who it is for : Companies launching or renewing digital products and channels Deliverables : Journeys, prototypes, interfaces, design system and front-end Tools : Figma, Maze, Hotjar, Google Analytics, React and Flutter What we do ## From research to the published product. Design and front-end work together, from discovery to the live product. Innovation in journeys, interfaces and new services. 01 · Discover ### Discover Understanding people and context before designing any screen. - User research - Customer journey - Service blueprint - To-be journeys 02 · Design ### Design Turn findings into clear, consistent and accessible interfaces. - User interface - UX writing - Interaction design - Design system 03 · Validate and evolve ### Validate and evolve Test early, measure always and improve with data. - Prototyping - User testing - Analytics - Front-end Method ## An agile approach to problem solving. A short, continuous cycle. Each loop brings the product closer to what people really need. 1. 01 **Plan** We organize the teams, run brainstorms and gather the project information. 2. 02 **Design** We turn findings into testable flows, wireframes and interfaces. 3. 03 **Develop** Front-end and back-end build in short sprints, side by side with design. 4. 04 **Release** We release in stages, with monitoring from day one. 5. 05 **Test** User testing and automated testing show what works. 6. 06 **Feedback** Learnings go back into the backlog and restart the cycle. Experience cases ## Design that goes live. Journeys, interfaces and front-end for healthcare, education, insurance and tourism. [All experience cases](https://stage.consulting/en/cases#experiencia) Qsaúde Healthcare Strategy Experience ### From strategy to a health plan e-commerce Strategic planning, mission and values, OKRs, governance and a business plan through 2032. In parallel, we designed and developed the health plan e-commerce, delivered on time and integrated with the back-end. CareUp Healthcare Marketing Experience ### A Black Friday that more than tripled sales For the aesthetic treatments beauty venture, we delivered rebranding, an integrated e-commerce, a management dashboard for the units and a three-phase Black Friday campaign. Pearson Education Experience Strategy ### Student and teacher journeys and the portal that unites them Research, interviews and benchmark for a unified view of the journeys. The result became a working prototype of an integrated portal, with distinct flows for students and teachers. Wiz Insurance Experience Technology ### Client portal for policies, renewals and new insurance For Wiz Corporate, the group's B2B arm, we created the portal where companies view policies, renew and purchase insurance, plus Salesforce flows and integrations for the sales and operations teams. Qsaúde Healthcare Experience Technology ### Proposal platform for brokers Internal and external brokers create proposals and track each client's status through every stage of enrollment, with more autonomy in the sale. Vou Pra Lá Tourism Experience Technology ### Bookings for experiences and accommodations Digital experience for discovering and booking accommodations and travel experiences, from journey design to responsive front-end. > Engaged and highly committed team. Structured and fully dedicated. Discipline, commitment, strategy. **Vanessa Gordilho** VP at Vibra, CEO of Qsaúde at the time of the project Project: Strategic planning, budget, MVV and OKRs, and technology projects Delivery models ## How we can work together. Choose the format that fits your product's current moment. You can switch models along the way. Model 01 ### Squad as a Service Complete technology, design, product and management teams, with fixed or open scope, that integrate with yours or work autonomously. Model 02 ### Staff augmentation Professionals who complement existing teams, with the flexibility to handle peaks and dips in demand and the support of Stage leadership. Model 03 ### Talent referral We screen and interview candidates based on technical experience, fit with the role and fit with the company culture. FAQ ## Frequently asked questions ### What does Stage deliver in customer experience? User research, as-is and to-be journey maps, service blueprints, UX writing, interfaces, design system, prototypes and front-end. We start with what people need and finish with the product published and measured. ### What is the difference between UX, UI and CX? CX is the customer's entire experience with the company, across all channels. UX is the experience of using a digital product. UI is the interface: screens, components and interactions. At Stage, all three sit on the same team. ### Do you build what you design? Yes. Design and front-end work together in short sprints, and back-end and integrations are handled by our technology team. That is how we built the Qsaúde health plan e-commerce and the Wiz portal. ### How do you measure the results of an experience project? With business KPIs: conversion, sales, usage, service time and NPS. We set the baseline before the project and track progress after delivery. Together, we build ## Ready for the next stage? Tell us your business challenge. In the first conversation, we show you where to start: diagnostics, product or squad. [Talk to Stage](https://stage.consulting/en/contato?interesse=experiencia)